Do you have a website or business in Singapore? If have experience managing a website, you will know that it is difficult to draw traffic to your content. One of the ways you can try to bring traffic to your website is through SEO Singapore.
SEO is the process of making your website more visible to search engines such as Google, Yahoo and Bing. It is essential if you have a website that is difficult to bring in traffic via social media or other means. In the past, keyword cramming and stuffing is all it takes to bring your website to the top of search results. However, with today’s complex search algorithms, quality and relevancy is what counts. Rank ninja is one company that provides excellent SEO services in Singapore.
To have your website show up in the search engines, you will have to fill your website with quality content. That means content that will be useful to your niche. Learning today’s SEO techniques can help you increase your rankings in search engines and stand apart from your competitors who do not know this information. These five tips will help drastically any beginner who is starting to do SEO for their website.
1. Lay low on keywords
Do not be mistaken on this when I say that keywords are important. It is the life and blood of SEO and search engines would cease to exist if people didn’t search using keywords. Keywords are of paramount importance. The keywords that you target can make or break your SEO campaign.
Here is how you can pick your keywords to target. Pick the top two or three keywords that your customers or target audience would be searching for. Next find many other relevant keywords that are considered long tail keywords. When you are writing content for your website, be sure to include your keywords in your articles. The key here is to include but not spam your content with keywords. Your secondary keywords and other LSI keywords should be used more sparingly.
Search engines would want to know that your content is about certain keywords, but not to the extent that your content is stuffed with keywords. No one would appreciate reading content which is keyword stuffed.
To find good keywords to target, you can use the Google Adwords keyword planner. Using this planner, you can find keywords that are related to your niche, along with search volume information. As such, you should be targeting keywords with a certain search volume in order to bring traffic to your website.
2. Use relevant keywords
Relevant keywords are keywords that your target audience will be searching for. This is made easy with the Google Adwords planner. So to help better understand what are good relevant keywords, imagine that you are a florist targeting customers in Singapore.
So you will want to target people who are looking for “flower delivery”, “tulips”. The Internet is made up of people who search using certain keywords. Most people will search using common keywords, and less people will search using odd keywords. The key here is to target keywords which majority of people search. That will ensure that sufficient traffic will come to your website if you rank in the search engines.
Less common keywords aren’t bad to target. The reason it is not advised to target less common keywords is because it requires much more effort for minimal returns. It would take 100 times of SEO effort to target 100 keywords to get minimal results because less users are searching for it over the internet.